LANDMARK  (2007 – 2008)

Following a period of research into the myth of the picturesque I became interested in the idea of the landmark and particularly the UK’s top landmarks, this project was created as a response to the stereotypical image these places evoke.

Each Landmark has its own visual identity, one which has evolved over time and been ingrained in our visual consciousness, through hundreds of similar images on postcards, publicity material, memorabilia and personal photographs.

These key locations also present an insight into our cultural heritage – how we view our own history and how it is perceived by others. The branding of cultural tourism in recent times has created a myth around these spaces and almost assigned them a personality of their own.

The reality of these key landmarks is of course very different from the façade they present and through investigating alternative perspectives of ten architectural icons, I wanted to explore how this could shift both our impression of the landmark and the hidden truths they reveal about British identities and our national character.

Watching how tourists interact with these places, in a pre-defined pattern of experiences, the more significant the smaller or overlooked elements of each location became; revealing volumes about British culture, how we choose to view and represent ourselves and how the taken for granted can reveal more about us than we may expect.